Smita Mistry Portfolio

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	<title>Smita Mistry Portfolio</title>
	<link>https://pmstudioslondon.com</link>
	<description>Smita Mistry Portfolio</description>
	<pubDate>Mon, 06 Jul 2026 15:33:37 +0000</pubDate>
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	<item>
		<title>About</title>
				
		<link>https://pmstudioslondon.com/About</link>

		<pubDate>Sun, 01 Dec 2019 14:18:09 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/About</guid>

		<description>


&#60;img width="462" height="270" width_o="462" height_o="270" data-src="https://freight.cargo.site/t/original/i/236117de24c8d62f77fb55e220d953f4b3b86c97fdd910aadcf0d0b73d6a7d97/SM-03a.png" data-mid="61742887" border="0" data-scale="82" src="https://freight.cargo.site/w/462/i/236117de24c8d62f77fb55e220d953f4b3b86c97fdd910aadcf0d0b73d6a7d97/SM-03a.png" /&#62;


	About


Senior creative designer with over ten years extensive experience, both in-house and agency, across print, PR, advertising, concepting, motion graphics and social media.

Highly skilled in Adobe apps, creating compelling content across a diverse range of brands and platforms for both print and digital.
	

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		<title>Project Nav</title>
				
		<link>https://pmstudioslondon.com/Project-Nav</link>

		<pubDate>Sun, 01 Dec 2019 14:18:09 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

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		<title>Generation Home OOH</title>
				
		<link>https://pmstudioslondon.com/Generation-Home-OOH</link>

		<pubDate>Tue, 13 Dec 2022 15:23:04 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/Generation-Home-OOH</guid>

		<description>Generation Home
︎&#38;nbsp;generationhome.comWhile working for the startup mortgage company Genereation Home, we designed a range of OOH billboards to feature at Liverpool St and St Paul’s Station.&#38;nbsp;
Company: Generation HomeRole: Senior Creative Designer&#38;nbsp;
Tools: Photoshop, Illustrator


Liverpool Street Station digital and escalator billboards:
&#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/295b4c42b027dd44674d8e92e8979869b0563b1890d406bbcfd35ab9b01c17d6/280222-Rail-London-D12-Generation-Home-03.jpg" data-mid="161834363" border="0"  src="https://freight.cargo.site/w/1000/i/295b4c42b027dd44674d8e92e8979869b0563b1890d406bbcfd35ab9b01c17d6/280222-Rail-London-D12-Generation-Home-03.jpg" /&#62;&#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/7cf609a8eb561d4755884f63508ccf4efa2b3c831a50a842779b7c6bf476a29c/280222-Rail-London-D12-Generation-Home-02.jpg" data-mid="161837389" border="0"  src="https://freight.cargo.site/w/1000/i/7cf609a8eb561d4755884f63508ccf4efa2b3c831a50a842779b7c6bf476a29c/280222-Rail-London-D12-Generation-Home-02.jpg" /&#62;
&#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/e5e0fbc101b8668d316a88c00f7e6546181c6aa2f4fb9a2419a9024558088e7d/280222-Rail-London-DEP-Generation-Home-05.jpg" data-mid="161835901" border="0"  src="https://freight.cargo.site/w/1000/i/e5e0fbc101b8668d316a88c00f7e6546181c6aa2f4fb9a2419a9024558088e7d/280222-Rail-London-DEP-Generation-Home-05.jpg" /&#62;
&#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/a9be2138fa53bbb326992078cf36c3b5670f2c57216c4bd15cf7c25060e6d361/280222-Rail-London-DEP-Generation-Home-01.jpg" data-mid="161835895" border="0"  src="https://freight.cargo.site/w/1000/i/a9be2138fa53bbb326992078cf36c3b5670f2c57216c4bd15cf7c25060e6d361/280222-Rail-London-DEP-Generation-Home-01.jpg" /&#62;
&#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/801d5dca4687781c25932308a46125c1b6b20a7d651d5fc6af28a543d455a15c/280222-Rail-London-DEP-Generation-Home-03-1.jpg" data-mid="161835898" border="0"  src="https://freight.cargo.site/w/1000/i/801d5dca4687781c25932308a46125c1b6b20a7d651d5fc6af28a543d455a15c/280222-Rail-London-DEP-Generation-Home-03-1.jpg" /&#62;
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St Paul’s Station printed billboards:


&#60;img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b588cb55d93843957787b7bcb28c72a3e3d6e1dd92432bda512bc290318c3a50/WhatsApp-Image-2022-12-13-at-15.14.55-12.jpeg" data-mid="162026515" border="0"  src="https://freight.cargo.site/w/768/i/b588cb55d93843957787b7bcb28c72a3e3d6e1dd92432bda512bc290318c3a50/WhatsApp-Image-2022-12-13-at-15.14.55-12.jpeg" /&#62;
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&#38;nbsp;</description>
		
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		<title>BA India</title>
				
		<link>https://pmstudioslondon.com/BA-India</link>

		<pubDate>Fri, 03 Jan 2020 16:20:22 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/BA-India</guid>

		<description>
	British Airways
Bollywood Britain


To entice Indian audiences to visit London with British Airways, we drew on Bollywood films shot in the London and created a vibrant campaign full of colour, dance, drama, and onboard flight moments.

Working with my creative partner, I developed the typography, storyboards, and illustrations, and we also attended the shoots to provide creative direction. The campaign ran across cinema, TV, and social media.


Client: British AirwaysAgency: OgilvyRole: Creative / Designer 
Tools: Photoshop, Illustrator

&#60;img width="219" height="199" width_o="219" height_o="199" data-src="https://freight.cargo.site/t/original/i/20c4d60ad0f1fb4aa1df6c0bd6a310552eeae645315d20036c63e5ce981debf7/BA_Paint-Effect_B.png" data-mid="61575705" border="0" data-scale="37" src="https://freight.cargo.site/w/219/i/20c4d60ad0f1fb4aa1df6c0bd6a310552eeae645315d20036c63e5ce981debf7/BA_Paint-Effect_B.png" /&#62;&#38;nbsp;&#38;nbsp;&#60;img width="174" height="199" width_o="174" height_o="199" data-src="https://freight.cargo.site/t/original/i/5e767102ac1f47b7648f24c728c8f20e6bc284afcd6882e00f44264f9625427b/BA_Paint-Effect_R.png" data-mid="61575783" border="0" data-scale="30
" src="https://freight.cargo.site/w/174/i/5e767102ac1f47b7648f24c728c8f20e6bc284afcd6882e00f44264f9625427b/BA_Paint-Effect_R.png" /&#62;&#60;img width="74" height="199" width_o="74" height_o="199" data-src="https://freight.cargo.site/t/original/i/fa7ec6f9dd302615b5201ecf17c0a60d2d4dff82808905e1cc18f8424dfe49eb/BA_Paint-Effect_I.png" data-mid="61575786" border="0" data-scale="13" src="https://freight.cargo.site/w/74/i/fa7ec6f9dd302615b5201ecf17c0a60d2d4dff82808905e1cc18f8424dfe49eb/BA_Paint-Effect_I.png" /&#62;


	&#60;img width="180" height="199" width_o="180" height_o="199" data-src="https://freight.cargo.site/t/original/i/5b1752d2f0a5c680bcc9040c4e3bf3eabb4b5f2e0efc554f77b3a74735720ffd/BA_Paint-Effect_T.png" data-mid="61581478" border="0" data-scale="43" src="https://freight.cargo.site/w/180/i/5b1752d2f0a5c680bcc9040c4e3bf3eabb4b5f2e0efc554f77b3a74735720ffd/BA_Paint-Effect_T.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="74" height="199" width_o="74" height_o="199" data-src="https://freight.cargo.site/t/original/i/fa7ec6f9dd302615b5201ecf17c0a60d2d4dff82808905e1cc18f8424dfe49eb/BA_Paint-Effect_I.png" data-mid="61575786" border="0" data-scale="18" src="https://freight.cargo.site/w/74/i/fa7ec6f9dd302615b5201ecf17c0a60d2d4dff82808905e1cc18f8424dfe49eb/BA_Paint-Effect_I.png" /&#62;
&#60;img width="150" height="199" width_o="150" height_o="199" data-src="https://freight.cargo.site/t/original/i/57649529f2619c29da480345221dd5225f997101ca9b60db360d96e7596c554d/BA_Paint-Effect_S.png" data-mid="61576480" border="0" data-scale="37" src="https://freight.cargo.site/w/150/i/57649529f2619c29da480345221dd5225f997101ca9b60db360d96e7596c554d/BA_Paint-Effect_S.png" /&#62;&#38;nbsp;&#38;nbsp;&#60;img width="175" height="199" width_o="175" height_o="199" data-src="https://freight.cargo.site/t/original/i/a7df30f1728dcfae4a5817d243fe4ff3470cb2f91f3a6263bf4c3c3d998fc504/BA_Paint-Effect_H.png" data-mid="61576484" border="0" data-scale="44" src="https://freight.cargo.site/w/175/i/a7df30f1728dcfae4a5817d243fe4ff3470cb2f91f3a6263bf4c3c3d998fc504/BA_Paint-Effect_H.png" /&#62;


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/029891b4ceff8247580f05ec7bbb501a58cdb6706d365f48f3556878560add85/Instagram-2.png" data-mid="57639378" border="0"  src="https://freight.cargo.site/w/1000/i/029891b4ceff8247580f05ec7bbb501a58cdb6706d365f48f3556878560add85/Instagram-2.png" /&#62;


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f00da0265068633778045828d64a89064f55254a277f057820938b10d3d59ce4/Instagram-4.png" data-mid="57639380" border="0"  src="https://freight.cargo.site/w/1000/i/f00da0265068633778045828d64a89064f55254a277f057820938b10d3d59ce4/Instagram-4.png" /&#62;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a5e9164d646e6aef7bf1afc9cbc1a39b8844b7e0af7d44fa132597b5dc0cbd8c/Instagram-3.png" data-mid="57639379" border="0"  src="https://freight.cargo.site/w/1000/i/a5e9164d646e6aef7bf1afc9cbc1a39b8844b7e0af7d44fa132597b5dc0cbd8c/Instagram-3.png" /&#62;


&#60;img width="1387" height="205" width_o="1387" height_o="205" data-src="https://freight.cargo.site/t/original/i/3b4426342a5a2d3cf910ded463eb7a8fea45d069ae565f27b0286bc8f0e4ce47/BA_Paint-Effect_2.png" data-mid="61574442" border="0"  src="https://freight.cargo.site/w/1000/i/3b4426342a5a2d3cf910ded463eb7a8fea45d069ae565f27b0286bc8f0e4ce47/BA_Paint-Effect_2.png" /&#62;Watch the 60 second cinema ad here ︎


	&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/573cfa44ea1aecd7309d6419b6f67cf84b0f552a08c4f6aa6709edbd3cbb04c9/f904d02f-9e71-4cbc-90a1-8bbe4eb8a332.jpeg" data-mid="61583367" border="0"  src="https://freight.cargo.site/w/1000/i/573cfa44ea1aecd7309d6419b6f67cf84b0f552a08c4f6aa6709edbd3cbb04c9/f904d02f-9e71-4cbc-90a1-8bbe4eb8a332.jpeg" /&#62;


	&#60;img width="2288" height="1258" width_o="2288" height_o="1258" data-src="https://freight.cargo.site/t/original/i/632f5003b7f2a04be78c5bebf258d39e681be9109fb0e4adae03e2d5372e210e/India-storyboard.png" data-mid="57638201" border="0"  src="https://freight.cargo.site/w/1000/i/632f5003b7f2a04be78c5bebf258d39e681be9109fb0e4adae03e2d5372e210e/India-storyboard.png" /&#62;


</description>
		
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	<item>
		<title>LEVEL Vegas</title>
				
		<link>https://pmstudioslondon.com/LEVEL-Vegas</link>

		<pubDate>Thu, 13 Feb 2020 16:52:47 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/LEVEL-Vegas</guid>

		<description>LEVELVegas billboard


To promote LEVEL's direct route from Las Vegas to Paris, we created a bold billboard concept with a playful nod to the city's love of gambling.


Client: LEVELAgency: Ogilvy
Role: Graphic Designer 
Tools: Photoshop, Illustrator

&#60;img width="2704" height="1050" width_o="2704" height_o="1050" data-src="https://freight.cargo.site/t/original/i/b0cedcd619ffe7140c14e0e6480d79e3c1fb029885d5bf10fb8af829ed1e478a/Site-M102S-LEVEL-0808-2019a.png" data-mid="61019193" border="0"  src="https://freight.cargo.site/w/1000/i/b0cedcd619ffe7140c14e0e6480d79e3c1fb029885d5bf10fb8af829ed1e478a/Site-M102S-LEVEL-0808-2019a.png" /&#62;

	A unique playing card was designed for each destination, allowing the campaign to be adapted across multiple flight routes while maintaining a consistent creative concept. The re`sult was a distinctive visual system that celebrated each destination while reinforcing the airline's vibrant brand ︎.
	

&#60;img width="1762" height="2800" width_o="1762" height_o="2800" data-src="https://freight.cargo.site/t/original/i/20c6a7b1ff38940871479fc8b54f4d1812b9310ec19da3a9823a08a354c890d3/Artboard-2.png" data-mid="61234438" border="0"  src="https://freight.cargo.site/w/1000/i/20c6a7b1ff38940871479fc8b54f4d1812b9310ec19da3a9823a08a354c890d3/Artboard-2.png" /&#62;

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	&#60;img width="1763" height="2800" width_o="1763" height_o="2800" data-src="https://freight.cargo.site/t/original/i/89b571bd6003432b05dccb231877d3b390d8495f5a7b9f51059ab12192e59a99/Artboard-5.png" data-mid="61234744" border="0"  src="https://freight.cargo.site/w/1000/i/89b571bd6003432b05dccb231877d3b390d8495f5a7b9f51059ab12192e59a99/Artboard-5.png" /&#62;


	&#60;img width="1762" height="2800" width_o="1762" height_o="2800" data-src="https://freight.cargo.site/t/original/i/f8977bbba1c3048183c465897b203ff3470728d9faf31e1cf0282fe0277f8744/Artboard-7.png" data-mid="61234735" border="0"  src="https://freight.cargo.site/w/1000/i/f8977bbba1c3048183c465897b203ff3470728d9faf31e1cf0282fe0277f8744/Artboard-7.png" /&#62;

	&#60;img width="1763" height="2800" width_o="1763" height_o="2800" data-src="https://freight.cargo.site/t/original/i/b762a2b20329a3ed873a55912ec289566849a71d2fa7687b459755cfd9f32d97/Hamburg.png" data-mid="61567730" border="0"  src="https://freight.cargo.site/w/1000/i/b762a2b20329a3ed873a55912ec289566849a71d2fa7687b459755cfd9f32d97/Hamburg.png" /&#62;

	&#60;img width="1763" height="2800" width_o="1763" height_o="2800" data-src="https://freight.cargo.site/t/original/i/b0c76f03ca77244be75471ee0e7ee8bb2c94cd68f1e0b6788bf8cce882ecc473/Artboard-3-copy-2.png" data-mid="61234681" border="0"  src="https://freight.cargo.site/w/1000/i/b0c76f03ca77244be75471ee0e7ee8bb2c94cd68f1e0b6788bf8cce882ecc473/Artboard-3-copy-2.png" /&#62;

	&#60;img width="1763" height="2800" width_o="1763" height_o="2800" data-src="https://freight.cargo.site/t/original/i/7da7b96179384f56e1848765a87b51ce3d37d91a1751ebe6faf2d03d514661df/Artboard-10-copy-3.png" data-mid="61019442" border="0"  src="https://freight.cargo.site/w/1000/i/7da7b96179384f56e1848765a87b51ce3d37d91a1751ebe6faf2d03d514661df/Artboard-10-copy-3.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Más+ by Messi</title>
				
		<link>https://pmstudioslondon.com/Mas-by-Messi</link>

		<pubDate>Mon, 06 Jul 2026 15:33:37 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/Mas-by-Messi</guid>

		<description>Más+ by MessiEmail design


We designed a series of launch emails for Mas+ by Messi, helping introduce the new hydration brand to consumers through bold visuals and clear messaging. The campaign balanced strong product storytelling with a clean, engaging design system that reflected the energy of the brand across digital touchpoints. Client: Más+Agency: VCCP
Role: Senior Designer&#38;nbsp;
Tools: Figma, Photoshop and After Effects


&#38;nbsp;


&#38;nbsp;
&#60;img width="480" height="2866" width_o="480" height_o="2866" data-src="https://freight.cargo.site/t/original/i/0605126c029c44188aed8b326de54cc9c4bf461e7f3f58654143e4bbe85be6bd/MAS_Welcome_Journey_E3_US.gif" data-mid="250143341" border="0"  src="https://freight.cargo.site/w/480/i/0605126c029c44188aed8b326de54cc9c4bf461e7f3f58654143e4bbe85be6bd/MAS_Welcome_Journey_E3_US.gif" /&#62;
&#60;img width="480" height="4733" width_o="480" height_o="4733" data-src="https://freight.cargo.site/t/original/i/2dbb56b465825ea3288fa364281b62a5b0a6e93061303dfb22ba57a1ea3bc55f/MARKA0582_Mas_Distribution_Email_1_EN.gif" data-mid="250143401" border="0"  src="https://freight.cargo.site/w/480/i/2dbb56b465825ea3288fa364281b62a5b0a6e93061303dfb22ba57a1ea3bc55f/MARKA0582_Mas_Distribution_Email_1_EN.gif" /&#62;
&#60;img width="960" height="4636" width_o="960" height_o="4636" data-src="https://freight.cargo.site/t/original/i/11907d476bcc354ab3a2da559ee317e2585c17c72067df363c4a4ad0c6aed100/MARKA0582_Mas_E4_US.gif" data-mid="250143526" border="0"  src="https://freight.cargo.site/w/960/i/11907d476bcc354ab3a2da559ee317e2585c17c72067df363c4a4ad0c6aed100/MARKA0582_Mas_E4_US.gif" /&#62;
&#60;img width="480" height="2551" width_o="480" height_o="2551" data-src="https://freight.cargo.site/t/original/i/8f6da6a9fa90a5a4bfbdbd5646c813032f26b524bf3f6ed4dd12c588c5fc3a33/MARKA0582_Mas_Email_3_US.gif" data-mid="250143501" border="0"  src="https://freight.cargo.site/w/480/i/8f6da6a9fa90a5a4bfbdbd5646c813032f26b524bf3f6ed4dd12c588c5fc3a33/MARKA0582_Mas_Email_3_US.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Contagious</title>
				
		<link>https://pmstudioslondon.com/Contagious</link>

		<pubDate>Fri, 14 Feb 2020 16:29:37 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/Contagious</guid>

		<description>
	Contagious Magazine
︎ contagious.com


The highlight of my time at Contagious was designing its quarterly print magazine. It was my first introduction to editorial design, from commissioning illustrators to developing page layouts and bringing each issue to life.Contagious is a creative and strategic intelligence service for the advertising industry. 


	Company: ContagiousRole: In-house designer&#38;nbsp;Tools: Indesign, Photoshop, Illustrator


&#60;img width="2126" height="1050" width_o="2126" height_o="1050" data-src="https://freight.cargo.site/t/original/i/d4ac4c00f272f2d52f1bd8aebad9ba409be2d1ba9f94808db75666fe2cd6f3bf/IMG_5698_compo-2.jpg" data-mid="61099679" border="0"  src="https://freight.cargo.site/w/1000/i/d4ac4c00f272f2d52f1bd8aebad9ba409be2d1ba9f94808db75666fe2cd6f3bf/IMG_5698_compo-2.jpg" /&#62;


&#60;img width="971" height="687" width_o="971" height_o="687" data-src="https://freight.cargo.site/t/original/i/8b8345a8246d057d5536097facb8ab9fa378b535ad87544af66334ce84ed0bc7/Contagious-Mag_Page_2.png" data-mid="61099686" border="0"  src="https://freight.cargo.site/w/971/i/8b8345a8246d057d5536097facb8ab9fa378b535ad87544af66334ce84ed0bc7/Contagious-Mag_Page_2.png" /&#62;
&#60;img width="1575" height="1050" width_o="1575" height_o="1050" data-src="https://freight.cargo.site/t/original/i/c531d7dcfcd87227f484395bdd526c04616c305fcbd12dae7bd1b30f5b920714/IMG_5803_high-res.jpg" data-mid="61099682" border="0"  src="https://freight.cargo.site/w/1000/i/c531d7dcfcd87227f484395bdd526c04616c305fcbd12dae7bd1b30f5b920714/IMG_5803_high-res.jpg" /&#62;
&#60;img width="1575" height="1050" width_o="1575" height_o="1050" data-src="https://freight.cargo.site/t/original/i/6a8a662c804a1b2ab4f56e1a0c703536cf0a9286aff1a958e81289ce0a010094/IMG_5669_compo.jpg" data-mid="61099678" border="0"  src="https://freight.cargo.site/w/1000/i/6a8a662c804a1b2ab4f56e1a0c703536cf0a9286aff1a958e81289ce0a010094/IMG_5669_compo.jpg" /&#62;
&#60;img width="1575" height="1050" width_o="1575" height_o="1050" data-src="https://freight.cargo.site/t/original/i/390bac260ba9be4a4d962146527dffd7f9dc519c5b1a354e577f590afd263bf1/IMG_5775.jpg" data-mid="61099681" border="0"  src="https://freight.cargo.site/w/1000/i/390bac260ba9be4a4d962146527dffd7f9dc519c5b1a354e577f590afd263bf1/IMG_5775.jpg" /&#62;
&#60;img width="1575" height="1050" width_o="1575" height_o="1050" data-src="https://freight.cargo.site/t/original/i/605781425accabafa5e33cf59b0811fb93ab44f39934c4289a5ff538d22e9df0/IMG_5817.jpg" data-mid="61099683" border="0"  src="https://freight.cargo.site/w/1000/i/605781425accabafa5e33cf59b0811fb93ab44f39934c4289a5ff538d22e9df0/IMG_5817.jpg" /&#62;
&#60;img width="959" height="678" width_o="959" height_o="678" data-src="https://freight.cargo.site/t/original/i/94b55d2e10319c2f103bf445850369ff23dc7255cde0a450d63402bba4fbe360/Contagious-Mag_Page_1.png" data-mid="61099685" border="0"  src="https://freight.cargo.site/w/959/i/94b55d2e10319c2f103bf445850369ff23dc7255cde0a450d63402bba4fbe360/Contagious-Mag_Page_1.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Hearts of Iron IV</title>
				
		<link>https://pmstudioslondon.com/Hearts-of-Iron-IV</link>

		<pubDate>Wed, 13 Sep 2023 21:37:55 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/Hearts-of-Iron-IV</guid>

		<description>Hearts of Iron IV logoThe brief was to create a logo for the latest Hearts of Iron game, "Arms Against Tyranny." 
This game is a realistic modern warfare simulation set during a wintry European World War II scenario. The logo needed to capture this atmosphere accurately. 
I designed several versions, and the client wanted one that would look like it belonged on a wooden cargo box used for arms shipments. To achieve this appearance, I used Photoshop to make the logo appear weathered, with frost and bullet holes. 
It was a fun and creative project to work on.
Company: Maverick MediaRole: Senior Creative Designer 
Tools: Photoshop, Illustrator
&#38;nbsp;&#38;nbsp;


	&#60;img width="927" height="552" width_o="927" height_o="552" data-src="https://freight.cargo.site/t/original/i/28c19f2713ac1a20537e3546f695678ff005d151e32f6a8adac0bc4491b6bce3/AAT-Road-Sign-HOI-BRIGHTER.png" data-mid="190687843" border="0" data-scale="95" src="https://freight.cargo.site/w/927/i/28c19f2713ac1a20537e3546f695678ff005d151e32f6a8adac0bc4491b6bce3/AAT-Road-Sign-HOI-BRIGHTER.png" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4fcf2d6be2b3f38750acc30500587448babbd733186497e3caf672801c04b10/Crate-extra-impact.png" data-mid="190687934" border="0"  src="https://freight.cargo.site/w/1000/i/a4fcf2d6be2b3f38750acc30500587448babbd733186497e3caf672801c04b10/Crate-extra-impact.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f21fe4bc9d540ba4957a598a17f9284a45d8fa1f693800d1fbd09f0fdf80bbe9/Metal-Anti-Tank.png" data-mid="190688016" border="0"  src="https://freight.cargo.site/w/1000/i/f21fe4bc9d540ba4957a598a17f9284a45d8fa1f693800d1fbd09f0fdf80bbe9/Metal-Anti-Tank.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20bf2f88e67d334851017e1077704a43b165af8db36b10876bf79f089a2ac66a/Crate-two-planks.png" data-mid="190687995" border="0"  src="https://freight.cargo.site/w/1000/i/20bf2f88e67d334851017e1077704a43b165af8db36b10876bf79f089a2ac66a/Crate-two-planks.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/264dd1282ec8bea3b6631a6074dde48d591d1245f9445ccfdf628bdf97159b6f/Metal-Rusted-Plate.png" data-mid="190688043" border="0"  src="https://freight.cargo.site/w/1000/i/264dd1282ec8bea3b6631a6074dde48d591d1245f9445ccfdf628bdf97159b6f/Metal-Rusted-Plate.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18a7f851d8ee284cf7bebd8f86f4c5ed313417c660476d6ca17f95cfa3f863d9/Crate-with-hinges.png" data-mid="190687996" border="0"  src="https://freight.cargo.site/w/1000/i/18a7f851d8ee284cf7bebd8f86f4c5ed313417c660476d6ca17f95cfa3f863d9/Crate-with-hinges.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2f3f040a6194935516ac203dd1ea76461630d7775847299877efeceb9d799dd/Metal-Rusted-Plate.png" data-mid="190688073" border="0"  src="https://freight.cargo.site/w/1000/i/c2f3f040a6194935516ac203dd1ea76461630d7775847299877efeceb9d799dd/Metal-Rusted-Plate.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bc3fec0a7fe4582019d2bbd4325d85079873ed9f3f0c9e9f616bb2252eb9738/Crate-with-nails.png" data-mid="190688003" border="0"  src="https://freight.cargo.site/w/1000/i/7bc3fec0a7fe4582019d2bbd4325d85079873ed9f3f0c9e9f616bb2252eb9738/Crate-with-nails.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03f0c15167009a08b324a8669b11c57fb5d2939a930c011420607b011d9af8d0/Metal-Shrapnel-Logo-Frost.png" data-mid="190688074" border="0"  src="https://freight.cargo.site/w/1000/i/03f0c15167009a08b324a8669b11c57fb5d2939a930c011420607b011d9af8d0/Metal-Shrapnel-Logo-Frost.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>LEVEL OOH May Rain</title>
				
		<link>https://pmstudioslondon.com/LEVEL-OOH-May-Rain</link>

		<pubDate>Sun, 01 Dec 2019 16:05:09 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/LEVEL-OOH-May-Rain</guid>

		<description>LEVEL Airline
May Rain


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e5882fbaa5fe71168a9071c31fa99fe428de5854d87ede2139fa33d7e4edb8b8/en-mai.png" data-mid="60728908" border="0"  src="https://freight.cargo.site/w/1000/i/e5882fbaa5fe71168a9071c31fa99fe428de5854d87ede2139fa33d7e4edb8b8/en-mai.png" /&#62;Client: LEVEL AirlineAgency: OgilvyRole: Designer / Motion Graphics 
Tools: Photoshop, After Effects

We
were briefed to create some DOOH advertising that reacts with the weather at
the exact time the DOOH is viewed, for airline LEVEL.


The
copy used is a famous phrase in France used to exemplify the spontaneity of
May's weather in Paris (the rainiest month in their calendar year), inviting
people to also be spontaneous. So, when the weather was clear the first video
was shown, and when it was raining, the second video emerged.


I
worked collaboratively on the copy, visuals and execution of these DOOH’s.


</description>
		
	</item>
		
		
	<item>
		<title>Notting Hill Editions</title>
				
		<link>https://pmstudioslondon.com/Notting-Hill-Editions</link>

		<pubDate>Sun, 01 Dec 2019 17:05:02 +0000</pubDate>

		<dc:creator>Smita Mistry Portfolio</dc:creator>

		<guid isPermaLink="true">https://pmstudioslondon.com/Notting-Hill-Editions</guid>

		<description>Notting Hill Editions
︎ nottinghilleditions.com


A beautiful set of book covers for Notting Hill Editions that I worked on during a few weeks in Berlin. Each title was designed and then debossed into the fabric covers, creating a tactile, collectible finish.

Notting Hill Editions is a family-run press that brings the most surprising thinkers, past and present, into print. In an era of information overload, these pocket-sized books distil ideas that stay with you.

Client: Notting Hill EditionsAgency: Flok Design Role: Graphic Designer 
Tools: Photoshop, Indesign


&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e38418e41cbe676303cda3f90bd8c386a1874b689f8ebdf6e535d205720033e5/Artboard-2.png" data-mid="62230691" border="0"  src="https://freight.cargo.site/w/1000/i/e38418e41cbe676303cda3f90bd8c386a1874b689f8ebdf6e535d205720033e5/Artboard-2.png" /&#62;

 
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/70ca536802d1517d52f1265f1a8a21cd14e748b7762a2c30625ed70b52b5ff93/Artboard-12.png" data-mid="62230701" border="0"  src="https://freight.cargo.site/w/1000/i/70ca536802d1517d52f1265f1a8a21cd14e748b7762a2c30625ed70b52b5ff93/Artboard-12.png" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5633446ab80dea6a2d5725451cd493e0beb4fb2f69b2c7895c7648b497a101c1/Artboard-4.png" data-mid="62230693" border="0"  src="https://freight.cargo.site/w/1000/i/5633446ab80dea6a2d5725451cd493e0beb4fb2f69b2c7895c7648b497a101c1/Artboard-4.png" /&#62;&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e4a9921be92059940732cbcaa1f7822fbd4c008101dfb4b787361a6653d121fc/Artboard-8.png" data-mid="62230697" border="0"  src="https://freight.cargo.site/w/1000/i/e4a9921be92059940732cbcaa1f7822fbd4c008101dfb4b787361a6653d121fc/Artboard-8.png" /&#62;&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/027597b6568a1f42252feebf5395768c0a47ff6d5540f541bf642f39328543a8/Artboard-9.png" data-mid="62230698" border="0"  src="https://freight.cargo.site/w/1000/i/027597b6568a1f42252feebf5395768c0a47ff6d5540f541bf642f39328543a8/Artboard-9.png" /&#62;
	&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5b084d2485ce45113c55f2c4d0e6520a8a04ed429f58bb8f3d6badcf1216d890/Artboard-3.png" data-mid="62230692" border="0"  src="https://freight.cargo.site/w/1000/i/5b084d2485ce45113c55f2c4d0e6520a8a04ed429f58bb8f3d6badcf1216d890/Artboard-3.png" /&#62;&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9eb04d389b054871b69774a70cc86cb4624217c94e407a6bbf205b75188162c7/Artboard-7.png" data-mid="62230696" border="0"  src="https://freight.cargo.site/w/1000/i/9eb04d389b054871b69774a70cc86cb4624217c94e407a6bbf205b75188162c7/Artboard-7.png" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a9c04a8b211775f25498e2d35b0bdeb627c8d749b0df1f3ab957de1898b715a3/Artboard-5.png" data-mid="62230694" border="0"  src="https://freight.cargo.site/w/1000/i/a9c04a8b211775f25498e2d35b0bdeb627c8d749b0df1f3ab957de1898b715a3/Artboard-5.png" /&#62;&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4850d28c09fa5951b2543fdde092d7aed96276d896f0cda0667021cbc266e6b3/Artboard-6.png" data-mid="62230695" border="0"  src="https://freight.cargo.site/w/1000/i/4850d28c09fa5951b2543fdde092d7aed96276d896f0cda0667021cbc266e6b3/Artboard-6.png" /&#62;

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