LEVEL
Vegas billboard
To promote LEVEL's direct route from Las Vegas to Paris, we created a bold billboard concept with a playful nod to the city's love of gambling.
To promote LEVEL's direct route from Las Vegas to Paris, we created a bold billboard concept with a playful nod to the city's love of gambling.
Client: LEVEL
Agency: Ogilvy
Role: Graphic Designer
Tools: Photoshop, Illustrator
Agency: Ogilvy
Role: Graphic Designer
Tools: Photoshop, Illustrator
A unique playing card was designed for each destination, allowing the campaign to be adapted across multiple flight routes while maintaining a consistent creative concept. The re`sult was a distinctive visual system that celebrated each destination while reinforcing the airline's vibrant brand ︎.
