LEVEL Airline
May Rain
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May Rain
Client: LEVEL Airline
Agency: Ogilvy
Role: Designer / Motion Graphics
We were briefed to create some DOOH advertising that reacts with the weather at the exact time the DOOH is viewed, for airline LEVEL.
The copy used is a famous phrase in France used to exemplify the spontaneity of May's weather in Paris (the rainiest month in their calendar year), inviting people to also be spontaneous. So, when the weather was clear the first video was shown, and when it was raining, the second video emerged.
I worked collaboratively on the copy, visuals and execution of these DOOH’s.
Agency: Ogilvy
Role: Designer / Motion Graphics
We were briefed to create some DOOH advertising that reacts with the weather at the exact time the DOOH is viewed, for airline LEVEL.
The copy used is a famous phrase in France used to exemplify the spontaneity of May's weather in Paris (the rainiest month in their calendar year), inviting people to also be spontaneous. So, when the weather was clear the first video was shown, and when it was raining, the second video emerged.
I worked collaboratively on the copy, visuals and execution of these DOOH’s.